New Video: John Legend – Surefire
Following his performance at the Billboard Music Awards, John Legend releases a powerful video for his latest single, “Surefire.”
The R&B crooner showcases the power of love and unity with a socio-political theme in the romantic and moving visual, directed by Cole Wiley and Legend himself.
The endearing clip begins with a Hispanic mechanic, Roberto, who falls in love with his boss’ Muslim daughter, Jamila. Despite the video’s heartwarming qualities, there are also moments of despair. That’s because their multi-cultural love isn’t necessarily celebrated by Jamila’s father or by a prejudice pedestrian.
More gloom follows when Roberto is deported by Immigration and Customs Enforcement agents. Torn by the split, Jamila goes on a search to find her lover with a blessing from her mother. When they’re finally reunited, they’re joined by their parents, staring at the border barricade that’s deeply changed their lives.
Speaking of the moving video Legend said that it’s meant to evoke feelings about love. “Love is powerful. Love endures. Love can overcome the divisions that fear creates,” he said. “We made this film to accompany my song ‘Surefire’ and to celebrate the power of love. ‘Surefire’ is a song about eternal faith. Faith that love is the most powerful force in the universe.”
Watch the “Surefire” video below: